What is a Search Engine?
A Search Engine is a set of programs that are designed to search a particular keyword according to the requirement of the user. Commonly used Search Engines are Google, Yahoo, Bing, etc.
Optimizing a Website
To make a website or webpage more efficient, SEO ensures that it is accessible to the search engine and improves the chances that it will be found by the search engine. The higher a website occurs more frequently in the search results, the greater the chances that that site will be visited by a user. These users can then be converted into customers. SEO may target different kinds of search, including image search, video search, local search, etc.
1. Keyword Research
Keyword research is a process of finding the most relevant keyword for the web page.
2. Competitive Research
Identify the competitors by doing competition research and analysis.
3. On-page Optimization
Optimize website page, title and contents.
4. Off-page Optimization
To create relevant links from authority websites.
5. Measure Results
Measure ranking, traffic, exit pages and page view etc.
6. Improve Results
Improve results by implementing changes.